Marketing has become easier in the digital age, but it's not without its challenges. Content creators often struggle to get views, reads, and engagement on their content. That's where Pictory comes in, an AI-powered video generation tool that can turn your long-form content into short, highly-shareable videos.
In this Pictory review, we'll discuss everything you need to know about this software, including features, pricing, pros, and cons.
What is Pictory?
Pictory is a cloud-based video creation tool that utilizes cutting-edge AI technology to quickly and easily transform your long-form content, like blogs and podcasts, into short, snappy, and branded videos that are sure to engage your audience.
With Pictory, you can use your own voiceover or choose from a variety of AI-generated voices to read your script. Plus, the software features white-labeling capabilities, allowing you to fully personalize your videos with custom logos, colors, and fonts.
And that's not all – Pictory also offers transcription features that can transcribe speech in videos, enabling users to keep or cut parts of the transcribed text. Plus, with support for over 20 languages, you can connect with audiences all around the world.
Social media managers will love Pictory's ability to quickly convert blog posts into short, shareable videos that have the potential to significantly boost engagement. And with automatic caption generation, accessibility and SEO rankings are sure to improve. Captions can be burned into the video or downloaded as text, SRT, or VTT files.
But Pictory isn't just for social media managers – marketers, bloggers, agencies, course creators, Vidnami users, Youtube creators, and coaches can all benefit from this versatile tool. And once your videos are created, Pictory's Hootsuite integration allows for automatic scheduling and posting to social channels, while the videos themselves can be downloaded as CSV files for easy sharing.
Key Features of Pictory
- AI Technology: Pictory uses natural language processing (NLP), computer vision (CV), and text-to-speech (TTS) to automatically generate short videos from long-form content.
- Customizable Templates: Pictory offers over 40 unique, customizable video templates, including colors, fonts, animations, logos, intros, and outros.
- Audio Editing: Pictory allows users to record their voice in-app or upload a pre-recorded voiceover. You can also choose from their realistic AI voices to narrate your script.
- Music Library: The software contains 15,000 royalty-free music tracks from industry leaders StoryBlocks and Melod.ie.
- Video Footage Library: Pictory scans and selects clips from over 3 million videos and images to sync with your inputted script.
- Transcription: Pictory transcribes audio files into text, allowing users to cut out parts they don't want and generate auto-summaries.
- Subtitles: Pictory allows users to add captions or subtitles to their videos to increase accessibility and improve SEO rankings.
- Free Trial: Users can create three video projects up to 10 minutes each and access all AI-enabled features, automatic captioning and subtitles, and 3 million+ licensed stock videos and images.
Top Features of Pictory
Let's take a closer look at each feature of Pictory and how you can make the most of them.
Video Creation from Blog Posts
With Pictory, you can turn your lengthy blog posts into shareable videos that people will actually watch. Pictory uses advanced AI technology to extract the most important information from your written content and create engaging videos that captivate your audience. Plus, you can add AI narration or background music to make your video even more interesting.
Video Creation from Scripts
Online course creators, listen up: Pictory can also convert your written scripts into high-quality videos. It only takes a few minutes to transform your written content into eye-catching visuals, complete with professional-grade narration using AI or your own voice.
Long Video Summarization
With Pictory, you can easily summarize long videos into shorter, more engaging clips that are perfect for social media. Whether you're trying to distill an online conference or a podcast, Pictory makes it easy to create videos that people will actually want to watch.
Video Editing Using Text
Pictory allows you to convert videos into text and then search for keywords to find and remove filler words and awkward pauses. This feature makes video editing faster and more efficient, so you can produce professional-quality videos in less time.
Video Captioning
If you don't have time to caption your videos, Pictory can do it for you in just a few minutes. Its AI technology is much faster than humans and produces professional-quality captions that will help your videos stand out.
Short Highlight Video Creation
Pictory also offers the ability to create short highlight videos from longer content. These high-quality, shareable videos are perfect for social media and can help boost your online presence.
Masterclasses and Case Studies
In addition to its technical features, Pictory provides helpful masterclasses on marketing topics, including content repurposing, personal brand development, and video marketing strategies. Plus, you can learn from other users' experiences through case studies presented in video format.
Pricing
Pictory is a subscription-based video creation tool that offers three annual plans: Standard, Premium, and Enterprise. Each plan has different features, and the pricing varies accordingly. Here are the details:
Standard Plan: $19 Per User/Month
- Create up to 30 videos (720p video output) per month
- Get 10 hours of video transcription per month
- Create text-to-video projects up to 10 minutes in length
- Edit videos up to an hour long
- Access three branded templates
- Get 5000 music tracks and 25 text-to-speech AI voices
Premium Plan: $39 Per User/Month
- Create up to 60 videos (720p & 1080p output) per month
- Get 20 hours of video transcription per month
- Create text-to-video projects up to 20 minutes in length
- Edit videos up to three hours long
- Access 10 branded templates
- Get 15,000 music tracks and 42 text-to-speech AI voices
- Enjoy automatic voice-over synchronization, branded intro & outro, Hootsuite integration, and bulk download of videos to CSV.
Enterprise Plan: Custom
- Tailored to large organizations' needs and budget
- Features and pricing are personalized
- Dedicated account manager included.
These plans offer a range of features to suit different needs and budgets, making Pictory a great choice for businesses and individuals looking to create high-quality videos.
Pros and Cons of Pictory
Pros
- Excellent user experience
- Ideal for both novice and advanced users
- AI technology makes video creation easy and quick
- Customizable templates for brand identity
- Large music and video footage library
- Transcription and subtitles improve accessibility and SEO ranking
- Free trial available to test out the software
- Cloud-based, enabling you to access your projects from anywhere
Cons
- No special effects features
- Can't transcribe audio files
- AI technology can't scan personal media libraries
- AI-generated voices may not always sound realistic
- Limited media libraries
- Only supports the English language
Who is Pictory best for?
Pictory is ideal for marketers, content creators, and anyone who needs to create engaging content for their audience. It's perfect for social media managers who want to convert blog posts into short videos, which can increase engagement and improve SEO rankings. Pictory is also useful for agencies, course creators, YouTube creators, and coaches.
Summary
Pictory is an excellent video creation software that can help agencies, bloggers, social media managers, podcasters, and YouTube creators create short, engaging video content. Although there's room for improvement, the software's AI technology, customizable templates, audio editing, music and video footage library, transcription, and subtitles features make it a great option for anyone who wants to improve their brand awareness and marketing campaigns.
